Franchise Content Marketing Success Depends on a Strong Content Strategy—Part...
Building a house without a plan or blueprint would soon translate into complete chaos. Likewise, for a franchise business to jump into content or social media marketing without a “blueprint” or...
View ArticleFranchise Content Marketing Success Depends on a Strong Content Strategy –...
Building on last week’s post on setting goals, this is Step 2 of the Cadence9® 7 Step Content Marketing Lifecycle. Strategy is a deliberate plan, or blueprint, for how to meet your defined goals. It’s...
View ArticleFranchise Content Marketing Success Depends on a Strong Content Strategy –...
Your franchise system’s success with a focused, organic-growth content marketing program depends on a strong content strategy. The third step in the Cadence9 7 Step Content Marketing Lifecycle is the...
View ArticleFranchise Content Marketing Success Depends on a Strong Content Strategy –...
The fourth step in the Cadence9 7 Step Content Marketing Lifecycle is Produce. Content Production is a key hurdle for every organization to optimize as Content Marketing becomes a focused effort. In...
View ArticleFranchise Content Marketing Success Depends on a Strong Content Strategy –...
Publish is the fifth step in the Cadence9® 7 Step Content Marketing Lifecycle. This is the critical step that actually gets your message in front of your online audiences. Other terms for “publish” …...
View ArticleFranchise Content Marketing Success Depends on a Strong Content Strategy –...
The purpose of your content marketing is to attract, engage and acquire customers and potential franchise buyers. Engagement is the sixth step in the Cadence9 7 Step Content Marketing Lifecycle and,...
View ArticleMeasuring Content Marketing Results: 2014 Survey and Analysis
Early in 2014, Cadence9® and FusionSpark Media joined forces to analyze how companies measure the success of content marketing as well as the most important elements that contribute to measuring Key...
View ArticleBrand Management Digital Marketing Audit Report – Production
In Cadence9’s 7 Step Content Marketing Lifecycle (CML), production comes after the planning and editorial calendar variables that are analyzed within the franchise 360™ report. As it relates to the...
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